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Results

Today the cost of a one-quarter page, one-time, black & white national advertisement in a major paper is about $50,000.

Our objectives are as follows:

  1. Drive recognition and value of your brand and cut the fat from your marketing communications budget.
  2. Influence key constituencies with the credibility of media, as well as a multi-tier approach to effect change.
  3. Create third party endorsements to influence the demand for your products or services, or increase the perceived value.
  4. Use third party endorsements, and influence to increase market cap valuations.  

The bottom line is that we deliver your message using the news. We then drive that message in a targeted, relentless and palpable fashion through additional marketing channels.

In the past, Media First has

  • Developed multiple front-page stories in The Wall Street Journal supporting client initiatives.
  • Generated regular media exposure for clients in Forbes, Fortune, BusinessWeek, Financial Times, USA Today and other top-tier business press.
  • Inspired New York Times columnist Thomas Friedman to write about a major issue impacting one of our clients.
  • Arranged more than 80 client appearances on CNBC.
  • Placed clients in significant stories in strategic trade journals.

Placements

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  Media First Public Relations - A Hill & Knowlton Affiliate  

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