Media First founder and CEO Rob Wyse has been instrumental in changing national opinion on key issues which have been front page news. He is known for making editorial placements in such publications as The Wall Street Journal, BusinessWeek, The New York Times, Forbes, Fortune, USA Today, Inc., U.S. News & World Report, Newsweek, Time, CNN, CNBC, NPR and many others. He has worked on many breaking national issues that have spurred reporters and editors to write about, such as Tom Friedman of The New York Times. The press relies on Rob for his insight on breaking news and issues. As a result, he has developed an invaluable network of editors, reporters and writers who come to him for quotable sources on a wide variety of topics.

Because of his diverse background in marketing, Rob acts as a senior strategist for clients in messaging and positioning. He helps companies use editorial placements as the key means to branding a company. Rob has the ability to turn company messaging into relevant news topics, opening the door for companies to be quoted and featured in the press on a regular basis.

Rob also has been instrumental in positioning companies for exit. Companies with which he has worked have been sold for more than $4 billion. 

Prior to founding Media First, Rob ran the public relations, direct marketing and graphic design divisions of a multi-million dollar advertising agency. He has worked with a myriad of Fortune 500 companies which are all household names.